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Positioning and Operating Philosophy

Postioning

Since the deregulation of radio spectrum, radio broadcasting has become a fiercely contested business. To survive the competition, NER has positioned itself as a specialized broadcaster in culture and education and has insisted on fulfilling its social responsibilities as a mass medium, which in turn helps provide the needed momentum for the sustainable development and competitiveness of NER.

Our programs run on national FM channels as well as AM and FM networks on a non-stop-24-hour basis. The programs are mainly designed to disseminate public information, provide a pluralistic intellectual learning channel, and offer an adult further education access. Hence it serves as the most mobile recharge station for the lifelong learners among our citizens.

 

Operating Philosophy

NER has four major operating philosophies:

◆To produce creative cultural/educational programs.

◆To provide excellent radio listening quality.

◆To strengthen customer-oriented services.

◆To create strong team vitality.