品牌的理念，是從一張「Safari Chair 遊獵椅」展開的，它是由現代家具設計之父 Kaare Klint 所創作，受到 1920 年美國探險家夫婦遠征非洲大陸的啟發，原來家具不只是擺在屋內，可以帶著到處遊走，於是「Safari Chair 遊獵椅」橫空出世，從室內到戶外都是展示的空間，帶著一張遊獵椅，讓每道風景都能成為歇腳處。
The brand's concept started with a "Safari Chair", which was created by Kaare Klint, the father of modern furniture design.
「椅子在哪，生活就在哪。」因為椅子是人們生活的核心，也是最懂人性的載具，能讓人停在風景中，打開一把椅子，就打開一個世界，在每個角落，都搭配情境的需求，精選出各種形式、各種材質、各種高度的座椅，組裝出生活的豐富面貌。
"Where the chair is, there is life." In the accommodation space, the chair is the
most important object, because the chair is the core of people's lives, and it is also
the vehicle that understands human nature the most. It allows people to stop in the
scenery. Opening a chair means opening up a world.
教材參考：https://channelplus.ner.gov.tw/channel-program-episode/77415
